We are Karnival, by The Better India. Our mission is to make sustainability a mainstream way of life, accessible to everyone. We believe it is an imperative, not a choice; because there is no Planet B.
At its heart, Karnival is about you, about our communities and about the planet. We are using the power of content, technology and commerce to create a large scale positive impact. It is a movement to create a culture of conscious consumption. To empower creators, rural artisans and marginalized communities across the country. It is a belief that equitable human development and environmental protection are interdependent, and indivisible.
We curate everything on this platform. We get into the why’s and how’s to convince ourselves, before we offer it to you. Every single product has been tested by us, on ourselves. With every partner who’s on-boarded, we ensure that one or more of these goals are met:
Many of our partners are first-time sellers online, and your support will give them a much-needed leg-up to improve and expand their trade and bring their craft into the mainstream.
We also realize that sometimes, we may not know all the answers. With new studies and emerging points of view, the idea of sustainability keeps evolving constantly. However, we will always be open for a conversation around it to enrich ourselves, and our consumers with more information and deeper insights.
If you want to share your thoughts with us, write on firstname.lastname@example.org