Curating the best of India

100% Curated

We worry about the labels and claims, so you don’t have to.

We want you to have a hassle-free shopping experience. Which is why we go to great lengths to ensure that every product you see here undergoes a series of strict checks and verifications.

Detailed Audit

Our control mechanisms for vetting partners are multi-fold, including their sourcing, manufacturing and production environment, certificate verification, products testing and several other quality checks. Not surprising then, that out of every 100 seller partners who apply, only 8 meet all our criteria to get listed.

We start with locating partners who echo our commitment to sustainability- brands that support livelihoods, promote health, follow fair trade practices and create earth-friendly products.

We conduct an exhaustive audit for every product and partner on Here are some of the key ones.

  • Product & ingredient testing
  • Verifying claims and certificates
  • Evaluating workplace conditions
  • Ensuring adherence to fair trade practices
  • Assessing the impact on environment, livelihoods and consumers
  • Delivery capabilities

Lending a Hand to Scale up Small Businesses

After they come on board, we work with our partners to help them with financial compliance, design and marketing workshops, training on sustainable packaging and more.

We are always on the lookout for partners who share our values. If you know someone or are interested in a partnership opportunity with Karnival, click below